Privacy policy

Last updated: 1 October 2026

This Privacy Policy explains how AFB Design Ltd, trading as Ashley Baker Interiors, collects, uses and protects personal information when you visit ashleybakerinteriors.co.uk, submit an enquiry or otherwise interact with our website.

1. About Us

This website is operated by AFB Design Ltd, trading as Ashley Baker Interiors.

AFB Design Ltd is a company registered in England and Wales under company number 16558172

For the purposes of UK data protection law, AFB Design Ltd is responsible for the personal information described in this policy.

If you have any questions about this Privacy Policy or how your information is handled, please contact:

studio@ashleybaker.design

2. Information We Collect

We may collect personal information that you choose to provide when using our website, including:

  • your name;

  • your email address;

  • your telephone number, where provided;

  • information you include within an enquiry or contact form; and

  • any other information you choose to provide when contacting us.

We may also collect limited technical information about how you access and use our website, such as your IP address, browser or device information and information about how you interact with the website.

Some of this information may be collected automatically through cookies and similar technologies.

3. How We Collect Your Information

We may collect information when:

  • you submit an enquiry or contact form through our website;

  • you contact us using the contact details provided on our website; or

  • you visit and interact with our website, including through cookies and similar technologies where applicable.

4. How We Use Your Information

We may use personal information collected through the website to:

  • respond to your enquiry;

  • communicate with you about potential interior design services;

  • provide information you have requested;

  • administer and operate our website;

  • maintain the security and functionality of our website;

  • understand how our website is being used and improve the website and our services; and

  • comply with legal or regulatory requirements.

If we introduce email newsletters or other marketing communications, we will only send these where we have an appropriate lawful basis to do so and you will be able to unsubscribe at any time.

5. Our Lawful Bases

Under UK data protection law, we must have a lawful basis for using your personal information.

Depending on the circumstances, we may rely on:

Legitimate interests: where using your information is reasonably necessary to operate our website, respond to enquiries and manage our business, provided those interests do not override your rights.

Contract: where you have asked us to take steps before potentially entering into a contract with you.

Legal obligation: where we need to use or retain information to comply with a legal requirement.

Consent: where you have actively given us permission, for example in relation to certain non-essential cookies or marketing communications.

Where we rely on your consent, you can withdraw it at any time.

6. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers where this is necessary to operate and maintain our website or communicate with you, such as website hosting, email and technology providers.

We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

We aim to share only the information that is reasonably necessary for the relevant purpose.

7. Cookies

Our website may use cookies and similar technologies to enable the website to function correctly and to understand how it is being used.

Some cookies are necessary for the operation of the website. Other cookies, such as certain analytics or marketing cookies, are non-essential.

Where required by law, non-essential cookies will only be used with your consent.

You can manage your cookie preferences using the cookie controls available on our website.

For more information, please see our Cookie Policy.

8. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet any applicable legal, regulatory or record-keeping requirements.

For example, information submitted as part of an enquiry may be retained for a reasonable period so that we can respond to your enquiry and keep an appropriate record of our correspondence.

When information is no longer required, we will delete or securely dispose of it where reasonably practicable.

9. Keeping Your Information Secure

We take reasonable measures to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.

Our website and associated information may be hosted or processed using trusted third-party service providers.

While we take appropriate steps to protect your information, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

10. International Transfers

Some of the technology providers used to operate our website may process or store information outside the UK.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.

11. Your Rights

Under UK data protection law, you may have certain rights in relation to your personal information, including the right to:

  • request access to personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information in certain circumstances;

  • ask us to restrict the way we use your information;

  • object to certain uses of your information;

  • request the transfer of certain personal information; and

  • withdraw your consent where we rely on consent.

These rights do not apply in every circumstance.

If you would like to exercise any of these rights, please contact studio@ashleybaker.design.

12. Complaints

If you have any concerns about how we handle your personal information, please contact us at studio@ashleybaker.design so that we can try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

13. External Links

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices or content of those websites. We recommend reviewing the privacy policy of any third-party website you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, the way we handle personal information or applicable legal requirements.

The latest version will always be available on this page, with the date of the most recent update shown above.

15. Contact

If you have any questions about this Privacy Policy or the personal information we hold about you, please contact:

AFB Design Ltd
Trading as Ashley Baker Interiors
Company number: 16558172

Email: studio@ashleybaker.design
Website: ashleybaker.design